AGENDA

• Why technologies like eSIM, AI, and app-first customer experiences are lowering barriers to entry while raising expectations for new MVNOs
• Is your carrier now your biggest competitor?
• The most common reasons MVNOs fail, including cost pressures, operational complexity and undifferentiated “me-too” offerings
• Lessons learned from MobileX on launching and scaling an MVNO in today’s competitive U.S. market
• How successful MVNOs are finding ways to compete beyond price through stronger differentiation, smarter distribution, and better customer experiences

• Outlining the key ingredients to building lasting partnerships and synergies in the MVNO, MNO and MVNA/MVNE relationship
• How can MVNOs get more from their MNO partner and beyond just connectivity? 
• What are the ways for the MNO to pass on their own relationships and experiences to the MVNO in order to help them scale
• Specific considerations for long-term partnerships in the USA market: What works and what doesn’t
• How can MVNOs with limited buying power build a strong ecosystem of suppliers to compete with the bigger companies?

• Considering the value that MVNOs bring to the telecoms business and the customers
• Examples of competing beyond the price, how it can be done and why it matters
• Stories of successes and failures, with lessons learnt
• How can an MVNO try to build lifelong loyalty with their customers?

• Managing churn with a high-quality CRM
• Maximizing customer acquisition and cost optimization with analytics
• Using your platform to expand channel acquisitions and partnerships
• Differentiation through features with MVNX Marketplace plugins

• Understand the key drivers of MVNO success
• Learn how real-world MVNOs are scaling with purpose-built solutions that go beyond connectivity
• Discover what’s next and how to differentiate and add value for long term success

• Considerations for how MVNOs should approach customer experience at every stage of their business
• How to plan for the customer problems ahead of time to secure customer retention 
• Balancing the best of today’s customer experience technologies and the human touch
• Examples of extracting greater value from the existing customer base through omnichannel customer experience
• What will be the next phase of customer experience differentiation specific to MVNOs in the USA?

• MVNO customer acquisition strategies and tools – How do you test it before going to market?
• Reviewing and updating your customer acquisition strategy over time
• Proactive and reactive customer retention strategies, with examples of real-life successes and failure in the USA
• How should MVNOs plan for customer acquisition in comparison to retention, at different stages of their business?
• Advice on how to keep customers for longer and expand their lifetime value

• Automating the subscriber lifecycle — How AI is streamlining everything from onboarding and SIM activation to churn prediction and win-back, freeing lean MVNO teams to focus on growth instead of ops.

• Intelligent customer support without the call center overhead — Real-world examples of MVNOs using AI-powered agents to handle tier-1 support, billing disputes, and plan changes at scale — with NPS scores that rival human-staffed operations.

• Dynamic pricing and offer personalization — Using machine learning to serve the right plan, add-on, or promotion to the right subscriber at the right moment, and what that means for ARPU in a commoditized market.

• What it actually takes to get started — Cutting through the hype: the data readiness, BSS/OSS integration realities, and build-vs-buy decisions that determine whether an MVNO’s AI initiative succeeds or stalls

A strategic shift toward MVNO autonomy and value creation – Featuring TextNow.

• Price wars, bundle plays – symptoms of a model with a ceiling
• How MVNOs can monetize the capacity MNOs have already built but left on the table
• The evolution: Utility → Experience → Ecosystem → Platform
• Real-world use cases: how non-telco brands embed connectivity into their business model  
• A practical maturity map – what could your next move be?

• How to overcome traditional call center barriers with an off-the-shelf agentic AI solution
• Demonstration of proactive and seamless troubleshooting experiences that can be delivered directly on device
• Examples of how on-device agentic AI can reduce OPEX, drive revenues and improve retention

• Back to basics: Discussing the true value of an MVNO today
• In a consolidated and crowded B2C market, how can an MVNO really make a difference? 
• Exploring the opportunities for MVNOs in the B2B, fintech and IoT space
• Beyond pricing; Understanding loyalty as a currency for customer acquisition and retention
• Learning from successes and failures in the market over the last 5 years – What does it take to stay in this game for the long run?

• Where is MVNO growth emerging?
• Why the next wave of MVNO growth will not come from price-led competition, but from brands, broadband providers, fiber operators and enterprises that already have a trusted voice with their customers
• The rise of the “Invisible MVNO,” where wireless becomes a secondary feature within a broader brand or service relationship
• What will success depend on in the next generation of MVNOs?
• The importance of lifecycle engagement, cross-sell and upsell, loyalty and long-term retention at scale

• Why the quickest win isn’t always more subscribers but often operational excellence 

• A quick hack to stay lean and maintain margin among increasing marketing, HR and customer acquisition costs

• Introducing the $47K staffing advantage: A functional comparison of hiring locally v sourcing premium offshore talent

• What are the roles that MVNOs commonly outsource?

• How leaning into ethical remote staffing affects your bottom line, and how this can lead to more growth and innovation

• A case study of how one MVNO cut HR OpEx by 50% with offshore staffing

• Overview of opportunities in the prepaid market
• What types of prepaid phone models and brands are doing well in the US market?
• Differentiating factors and prices
• How is GenAI affecting smartphone sales?
• What’s coming next and what consumers might want tomorrow

• Considering how MVNOs can differentiate their offer with their distribution strategy
• Overview of distribution options, from retail to digital, third-party, enterprise or community distribution
• How to make the most of your relationships with dealers to help with your marketing strategy
• Examples of distribution success and failures, and why they went one way or the other

• Understanding the differences of the American MVNO market
• Key points to consider before making a move from another region
• What are the administrative, taxation, legal and billing differences that you need to consider?
• How can technology help in making the move easier?

Each participant has 5 minutes to present their eSIM or Travel SIM launch or technology, with key lessons learnt.

• Overview of the different types of investors and funding available to MVNOs
• What it means to be investor-ready and the necessary steps to take before approaching an investor
• A check list to go through before presenting your case to the investor
• How can MVNOs attract the best types of investors for each growth stage?
• Practical and honest advice from investors who funded MVNOs, as well as MVNOs who managed to secure funding

• Overview of the MVNO and IoT markets as they enter a new phase of consolidation and technological shift
• How the “growth at any cost” era has been replaced by sustainable scale, unit economics and strategic positioning
• Examining the real-world mechanics of capital allocation and exit strategies
• Examples of how to decide what’s best for your MVNO company