Agenda

• Similarities and differences of the US and European MVNO market: What can we learn from this?
• Consumer Cellular’s experiences over the years about how to stay in the game and delight the customers beyond the price
• The importance of customer service and the human touch: How Consumer Cellular built loyalty and differentiation through accessible, human support tailored to its customers’ needs
• Opportunities for MVNOs in the near future and what Consumer Cellular is planning for in 2027

• Why and how operators, MVNOs and digital service providers are going beyond simple connectivity and embracing new ecosystem-driven business models
• Exploring how industry convergence, network APIs, eSIM, embedded connectivity and 5G enabled services are reshaping telecom value chains into dynamic value networks
• Examples of how operators can unlock new revenue streams through multi-layered partnerships with enterprises, financial institutions, retailers, media brands and digital platforms
• How does this create differentiated customer experiences that extend far beyond price?
• Practical insights into how modern revenue management and partner orchestration enable a new generation of wholesale, B2B2X and ecosystem business models, turning complexity into competitive advantage
• How can operators position themselves at the centre of the digital value network and capture growth in an increasingly converged market?

• How we are building our whole company and partnerships with purpose, from research into the effect of screen time to SIM plans and workshops designed from the ground up for children
• Designing a child’s first phone to grow with them—not the other way around
• Building a platform that enables a quick switch from a complex smart phone to a simple brick phone
• Device and network features that protect kids from addiction while teaching smart tech use
• Working with schools, governments and manufacturers to educate families and to design and build what the next generation of good tech looks like for our kids
• Actions and plans for international expansion, giving back to communities and setting the standard for defining healthy tech adoption

Interviewer:

• Introduction to fixed-mobile convergence in Europe and around the globe
• What has been the impact of FMC on telecommunications in Europe so far?
• Practical example of an MVNO that expanded their services beyond mobile and how they’ve done it
• What are all the ways in which MVNOs can benefit from FMC?
• How can technology enable a smooth shift to, and running of, converged networks?

Moderator:

• Comparing MVNO and MNO customers across multiple topics such as churn, 5G, eSIM, AI, devices, digital services and more, based on a new global consumer survey  
• Unveiling the seven key areas where MVNO customers have a different behaviour compared to MNO customers
• Implications for MVNOs: actionable insights that can be used to inform strategies and commercial decisions

• Customer insights: What do real people really think of MVNOs? 
• How do MVNO subscribers value their provider? 
• How can MVNOs provide as good a digital experience as non-telecom players, such as neobanks in Europe?
• Examples of improving customer loyalty and retention through technology and the human touch
• Best practice examples of customer value management (CVM) in Europe

Moderator:

• While most AI conversations for MVNOs focus on cost reduction, automation, customer service and software development, where does the bigger opportunity lie?
• Examples of how AI can help MVNOs grow faster by: Creating more personalised customer experiences, increasing customer engagement and loyalty, strengthening referral and community-driven growth, enabling smarter partnerships
• How can AI help smaller MVNOs compete with larger operators through smarter use of AI?
• Overview of practical AI tools already available today that attendees can apply in their own organisations

• How are MVNOs actually using AI, data and machine learning in Europe right now?
• Global examples of the use of AI to reduce churn, increase ARPU, improve customer service and sales support, successfully upsell and more
• Considering the financial impact of AI, including how to use it for cost reduction and operational efficiency
• What should European MVNOs watch out for with AI?

Moderator:

Moderator:
Jon Horovitz, Founder and President, Atrium Unlimited Consulting

14:30-14:45
MVNO case study: How Lebara is expanding globally through brand licensing

Speaker: Daniel Upson, Group Partnerships Director, Lebara

14:45-15:00
MVNO case study: Fjordkraft Mobil—from energy to mobile

• Why mobile made sense for an energy retailer in Norway
• How we operate as a start-up inside a corporation
• Why growth is not the same as scale
• What to do when the scale-up moment arrives late—and under pressure
• Feed the flame: Lessons for corporate MVNO builder

Speaker: Kim André Irgens Nilsen, COO, Fjordkraft Mobil

15:00-15:15
MVNO case study: How Cisco and Opnet partnership turns MVNO ambition to business

• Capturing the full market value by moving from commoditised airtime to high-margin, vertical-tailored digital services (using the Italian market example)
• Driving business agility with an API-driven platform to simplify and accelerate deployment of the most advanced use cases at scale
• Focusing on customer outcomes rather than on the complex network integration, leveraging Cisco’s programmable core

Speakers: 
Eric Hamel, Director, Solutions Engineer, Cisco
Luigi Mechilli, Head of Marketing, OpNet – a Wind Tre Company

15:15-15:30
MVNO case study: What’s next for travel eSIM

• Overview of partnership between Thales and a leading travel eSIM provider
• How are eSIM innovations redefining global travel connectivity, enhancing customer experience and unlocking new growth opportunities
• Best practice examples of driving customer engagement and loyalty
• Real-world insights from a global travel eSIM leader

Speaker: Frederic Martinent, Product line manager, Thales

15:30-15:45
MVNO case study: How a hybrid MVNO model empowers communities through infrastructure and IoT

• The story of how imowi broke the traditional MVNO mold by integrating the MNO network with the deployment of its own mobile sites
• The relevance of trust and proximity of the cooperative and SME world as a competitive advantage for mobile service adoption
• Insights into how imowi’s network expands into IoT, becoming the backbone for smart utilities
• Lessons learnt from the experience and next steps for imowi

Speaker: Alexis Slepoy, Manager, imowi

• As traditional approaches to identity verification and authentication create friction for customers, they also leave security gaps for fraudsters to exploit – How can MVNOs effectively manage these sophisticated challenges?
• In the world of AI-powered fraud and account takeover attacks, how can identity continuity enable MVNOs and MNOs to establish a trusted digital identity during onboarding and leverage it across every customer interaction
• How a “verify once, authenticate everywhere” approach can reduce fraud, improve customer experience, simplify operations and strengthen trust across digital and assisted channels
• Examples from the real world, where MVNOs and MNOs benefitted from stronger fraud prevention, faster customer journeys, lower operational costs and a new foundation for digital trust in telecommunications

• Overview of upcoming regulatory changes for MVNOs
• How can MVNOs position themselves as responsible operators rather than just resellers?
• As local MVNOs try to expand into other European countries, differing national regulations make this difficult – What can MVNOs do about this?

• Where does SGP.32, the new eSIM standard for IoT, stand today and how is adoption progressing?
• How are different companies already using SGP.32, and what can we learn from the first real-world case studies?
• What does the new standard mean for MVNOs looking to enter or grow in the IoT and enterprise connectivity market?

• Considering IoT as increasingly a global rather than purely local market, particularly across use cases such as automotive and other multinational deployments
• How specialist IoT MVNOs can serve these needs more effectively by focusing on specific verticals, use cases and customer requirements rather than taking a generalist approach
• Example of how our MVNO business allows us to differentiate ourselves through software, service, pricing, target segments and specialised go-to-market strategies, rather than being centred primarily around the network itself
• Examples of successful IoT propositions that go beyond connectivity and combine connectivity management, data management and device management

• How can MVNOs make the most out of devices for customer acquisition and retention?
• Advice for improving device onboarding, entitlement and operational challenges as MVNO
• Advice for dealing with handset-related operational issues, especially SIM recognition, APN settings, VoLTE and VoWiFi
• What are the solutions available to escalate in digital experience regarding device configuration and entitlement server?
• How can MVNOs expand further into IoT devices with vehicle monitoring, surveillance, machinery and metering

Moderator:

• Examples of how MVNOs can strengthen brand visibility and differentiation through eSIM personalisation
• Steps to ensure flawless onboarding across fragmented devices
• How can MVNOs serve all consumer and IoT customers and business cases on a single platform, simplifying operations while supporting diverse use device types and lifecycles?
• How can MVNOs scale activations by expanding acquisition channels through B2B resellers, OEM partners and flexible onboarding?
• How does supplier neutrality and operational independence protect MVNOs from conflicts of interest and strengthen wholesale and enterprise trust?

• SGP.32 is live: What can actually be deployed, what still fails between vendors, and which partnerships are required to make it work?
• Which components should an MVNO own, and which should it source or partner for: eUICC and IPA, eIM, SM-DP+, operator profiles, connectivity management and support?
• Where can MVNOs create durable value and margin while preserving the enterprise customer’s freedom to change devices, operators or platforms?
• Considering IoT as a B2B entry point: Developing a go-to-market strategy with eSIM in the spotlight and finding your margin
• IoT eSIM best practice: How to get it right as an MVNO

Moderator:

• Practical examples of how MVNOs can reach a position to negotiate a wholesale agreement with an MNO that is a good deal for both sides.
• What makes an MVNO truly valuable to an MNO, rather than just another customer taking margin?
• How do wholesale economics and commercial transparency shape the long-term financial health of an MVNO and the MNO relationship?
• How do we shift the mindset from MVNO versus MNO toward genuine partnership, and what does it look like when MVNOs contribute to network growth rather than being seen only as competitors?
• Examples of MVNO–MNO partnership models and how to build long-term, profitable relationships.

Moderator:

• An overview of the D2D connectivity potential for MVNOs 
• What’s the go-to-market strategy of LEO, MEO and GEO operators in Europe and wider?
• The impact of LEO, MEO and GEO satellites on telecommunications, in terms of market positioning, pricing and customer value proposition
• How can MVNOs work with D2D operators to expand and improve their services?

Moderator:

After lunch, we’re introducing new kinds of afternoons—alive and inspirational. Think focused workshops and deep dives into the issues that actually matter to your MVNO business.

Choose between 2 interactive sessions:

• A practical, insightful workshop
• Changemakers’ roundtables in small groups

A “Shark Tank” – style session

Aspiring and recently launched MVNOs each get 5 minutes to pitch their product. Judges from around the globe include consultants, investors, marketing experts and successful MVNOs – They will give live, constructive feedback on every pitch. The winner will be announced at the MVNO Nation Awards.

MVNOs pitching:
Rob Brock, Co-founder, SecondSim
Kingsley Uwazie, CTO, NTEL
Mychel Riley, CEO, AiR by Lexvor

Moderator: Jon Horovitz, Founder and President, Atrium Unlimited Consulting

Judges:

• Vivian Delgado-Johnson, Founder&President, Vivid Strategies Consulting
• Kristi Brown, Managing Director, Performance Culture Consulting
• Daniel Upson, Group Partnerships Director, Lebara
• Gary Koeb, CEO, Axiomera Partners

• Our experience of challenging an FBI request for customer data and how this shaped Phreeli’s approach to privacy in telecoms
• Overview of Phreeli as a privacy-first MVNO, and how we limit the customer data we collect and store
• Understanding what an MVNO controls when it comes to customer data and what still sits with the host network
• How privacy, data control and customer expectations could shape the next generation of MVNOs

• Why should an MVNO be aware of responsibilities of frameworks like GDPR in relation to data sovereignty and liability?
• How could MVNOs find out whether they bear full controller responsibilities, even when the MNO holds the underlying data?
• What should MVNOs do if targeting regulated industries such as government, healthcare, finance?
• What do enterprises really think about tech sovereignty and what is their propensity to pay for it?
• Why is permanent roaming a data sovereignty problem in disguise and what does that mean for MVNOs?

Moderator: 

MVNOs come to MVNO Nation Europe to learn about what’s happening in the industry and learn from peers, but also to see what’s out there in the whole spectrum of solutions. The Tech Showcase gives vendors a dedicated 10 minutes to put their best or latest product in the spotlight, in front of a room full of decision makers who are actively looking for partners that can help them thrive. 

Tech showcase 1: The BSS product, not the BSS project: how MVNOs can launch
complex custom offers faster

• With projected market growth and surging adoption rates, what are the travel eSIM market challenges and opportunities?
• How are fragmentation and consolidation affecting the travel eSIM market?
• How are MNOs adapting to travel eSIMs and are they also adopting them?
• Examples of how eSIMs have started integrating into the whole customer journey (such as e-wallets) and what are the plans to go beyond the phone into laptops and wearables?
• Best practice advice from most successful eSIMs about how to stay in the game in the long run

Moderator: 

• How we are targeting the 50+ market with a travel eSIM and our “back to basics” approach to this
• Overview of our physical distribution strategy, selling travel eSIMs in airports, tourist hubs and retail locations through partners like Travelex
• How physical distribution captures last-minute travellers and less digitally confident customers
• Lessons learnt from building an international retail network
• What’s next for omnichannel travel eSIM distribution

Each participant has 8 minutes to present their Value Added Service (VAS) in: 

• Fintech / Mobile money 
• eCommerce
• Agentic AI for telcos
• Content
• Insurance
• Security
• Something else