This special guest interview with Andrew Thomas, Head of Services at Digital 22, offers advice on how businesses can design and implement their own inbound marketing strategy.
Andrew was a keynote speaker at our first virtual forum where we looked at marketing & sales strategies that enabled MVNOs to succeed over the last year. In this deep dive session Andrew explains how you can create your own inbound marketing campaign and take your marketing strategy to the next level.
Watch this interview to learn about:
About inbound marketing principals
How to go about picking a campaign idea or theme
How to create an effective buyer persona
What steps to take when going from idea to mapping out campaign plan
How long should a campaign be and what does an inbound marketing campaign typically involve