MVNO NATION TACKLING DIGITAL MVNO
5 April 2022
Our next event will tackle how to build a digitally minded MVNO. We will look into digitalisation of an MVNO and how to optimise the digital transition. But most importantly, we will look into MVNO customers and their expectations.
We will discuss how the pandemic changed your customers' needs and appetite for receiving all services digitally and requesting further flexibility. It will also explore the best practice examples of designing the optimised digital customer journey.
WHAT WILL YOU LEARN
Fully digital vs. hybrid MVNO set up - Which parts of the MVNO should be digitalised? All of them or just some?
Case studies of digitally savvy MVNOs and their innovative customer offerings
Designing digital customer journey - From interfaces, through onboarding to customer support
Personalisation of customer experience and building tailor-made offerings
Exploring benefits of utilising AI and chatbox in your customer care
eSIM utilisation and its benefits in completing the digital customer journey
Mariano De Osma
CEO, Cuy Movil / Guinea Mobile, Peru
CEO & Founder,
Group SVP Strategy & Commercial Operations, Virgin Mobile EMEA
Deputy General Manager, Internet Initiative Japan
Senior Consultant, Global Gala Group
CEO, ATLAS Communications
Founder, Acqua Telecom, Spain
Director of Product Management & Transformation, JSC Ingenium
Presales and Alliance Director, JSC Ingenium
CEO, Lifecycle Software, UK
5 APRIL, 2022
13:00 - 13:40 GMT
Panel discussion: Understanding a digital transition of an MVNO
Fully digital vs. hybrid MVNO set up - Which parts of the MVNO should be moved to digital - technical set up, servicing, etc. - or should MVNOs move to digital as a whole?
Exploring benefits of a digital setup - The power of greater analytics (subscriber churn, subscription metrics, etc.), marketing & sales automation, CRM integrations, etc.
How to make a transition to a digital-focused company? Where to start?
Will we all move towards AppVNOs? Is this a route forward to become fully independent from an operator? What are the benefits of this business model?
Moderator: Renato Andrade, Founder, Acqua Telecom, Spain
Birkir Marteinsson, CEO & Founder, Amivox, Iceland
Mariano De Osma, CEO, Cuy Movil / Guinea Mobile, Peru
Alfonso Reillo, Presales and Alliance Director, JSC Ingenium
13:40 - 14:00 GMT
How can a digitally savvy MVNO thrive in the fast-paced and competitive market?
What difference can a customer-centric approach merged with an innovative digital platform make?
Putting customers in charge of their plans - benefits vs. watchouts
How can a right platform with improved technical capabilities and greater automation help with minimising time to market and enabling product evolution?
Empowering greater customer flexibility: Moneyback and referral programs
Mo Firouzabadian, CEO, Lifecycle Software, UK
14:00 - 14:20 GMT
INTERVIEW: Building and pricing digital tailor-made offerings
What is the demand for tailor-made offerings?
How to build a digital pricing proposition to bring value to your customers and retain profitable margins - How price competitive can you be?
Are personalised plans enough to expand the number of your subscribers? Which direction should MVNOs digitalisation go (super Apps?)?
Utilising real-time data analytics and personalisation to improve customer loyalty
Richard Osborne, Group SVP Strategy & Commercial Operations, Virgin Mobile EMEA
14:20 - 14:40 GMT
Designing digital customer journey - From digital sales channels, through onboarding to customer support
Why is a clear strategy and understanding of your customers’ journey crucial to your success?
Which elements to prioritise while designing omnichannel interactions to provide lean and agile operations?
How to engage with your customers to provide best-in-class customer support? Cloudification & service additions
How can digitalisation enable MVNOs to offer innovative products and services using PCRF, DPI, and User Plane Function?
Ali Boushehri, Director of Product Management & Transformation, JSC Ingenium
14:40 - 14:55 GMT - BREAK
14:55 - 15:10 GMT
What are the benefits of an AppVNO business model?
Addressing connectivity issues and reliability
What are the benefits for a customer?
Can MVNOs thrive without the operators’ support?
Should one use AppVNOs to try out new business and service ideas or as a final offering?
Othman Cheddadi, CEO, ATLAS Communications
15:10 - 15:25 GMT
How to make your digital offering future-proof?
How to merge the digital approach with conventional marketing effectively without cannibalising the revenues
Understanding the market pressure, post-Covid reality, and regulations to define the best digital strategy
Developing the best "mixed" strategy in the new normal - “Going digital”, “eSIM” and “Family”
Futoshi Sasaki, Deputy General Manager, Internet Initiative Japan, Japan
15:25 - 15:40 GMT
eSIM - the missing link to full digitalisation (eliminating the last friction from the buyer’s journey)
How has the eSIM deployment impacted the telecoms sector over the last 2 years? What are the remaining obstacles to a wider deployment?
What to be prepared for while enabling eSIM devices: operator agreements, provisioning, security, costs, etc.
What opportunities do eSIM present for service differentiation, new services enablement, and future-proofing your business?
What potential issues one can encounter while planning their eSIM go-to-market strategy and how to tackle them?
The impact of eSim on roaming
Gary Waite, Senior Consultant, Global Gala Group, UK