YOUR GUIDE IS HERE
Nice Mobile, a subsidiary of ICE, a Norwegian operator, has quickly established itself as a challenger brand in the highly competitive Norwegian market. With their customer-centric approach and commitment to introducing innovative offerings, Nice Mobile has emerged as one of the fastest-growing telco service providers in Norway.
“We aimed to establish a challenger brand within a company that itself is a challenger brand. Effective management of dynamics was crucial. A key aspect involved having a very small team, a core Dream Team. It's possible to operate a fully digital mobile operator with just six people, and that's what we do today. We receive tech support from Ice in the backend, while these individuals handle more commercial aspects.”
Shiraz Abid, Chief Commercial Officer of ICE Norway, shares the top 10 tips and tricks that enabled them to launch Nice Mobile within just 94 days.