Qun Su, Director of Yoho Mobile, shares the story of Yoho Mobile, a Singaporean travel eSIM MVNO that simplifies travel by providing overseas data communication services that allow users to purchase and use eSIMs around the world. Yoho Mobile is committed to creating plans tailored to user needs.
Who is Yoho Mobile?
Yoho Mobile specialises in delivering global roaming data services using advanced technology. Their value proposition centers on providing affordable international roaming solutions through technological innovation.
Targeting frequent travelers, digital nomads, and business users, Yoho Mobile offers roaming services across numerous countries. Their strategic plan involves expanding global coverage and offering flexible data packages through a dedicated mobile application, thereby enhancing user experience. Additionally, Yoho Mobile aims to elevate customer service standards to meet the growing demands of their user base. Looking ahead, the company intends to develop additional travel-related services to further cater to their clientele's needs.
How do they differentiate from other eSIM travel MVNOs?
Qun Su, highlights that the eSIM travel MVNO market has become very busy and currently, there's little fundamental distinction among brands and websites offering travel data products. Many are striving to boost user engagement and data traffic while negotiating lower prices from providers, essentially following similar strategies.
He says: “Entering this business is relatively accessible; anyone can start selling travel data plans today. Yet, what sets Yoho Mobile apart? This question echoed when they first entered the market”.
Initially unsure, Yoho Mobile began exploring ways to enhance user engagement and expand their service offerings. Early challenges, such as website bugs causing payment failures, underscored their unique value proposition. Despite technical hiccups, customers expressed a strong desire to purchase Yoho Mobile's distinctive plans.
Traditionally, data plans offer pre-configured options like three or five gigs, with unused data retained by the vendor. Yoho Mobile innovates by providing more flexible choices, allowing users to tailor their plans by country, data amount, and duration. This approach ensures customers maximise value and enjoy seamless mobile experiences.
Recognising the importance of customer service in the service industry, Yoho Mobile places a strong emphasis on customer satisfaction and support. Their commitment to innovation and delivering superior customer experiences distinguishes them within the competitive landscape of travel MVNOs
Review of Yoho Mobile’s value-added services tailored for travelers
Currently, the company's focus lies in expanding its portfolio of travel data plans, while acknowledging the broader potential within the industry. The founder, whose initial startup involved a travel app, draws inspiration from frequent travels that have sparked numerous unrealised ideas.
Looking forward, the strategy includes pursuing partnerships aimed at enhancing the overall travel experience for users. What types of partnerships are they seeking? The company aims to collaborate with global and regional mobile operators, travel agents, airlines, and hotel service providers. These partnerships will enable them to offer more comprehensive services, including bundled travel packages and exclusive discounts, thereby enriching their customers' travel experiences.
What are the plans for the future?
Next, Yoho Mobile is committed to enhancing the travel experience for its users. Not only will people be able to obtain high-quality internet from Yoho Mobile to share wonderful moments during their travels, but they will also experience thoughtful service from the moment they start selecting the eSIM for themselves. By making a few simple choices, such as location and duration, Yoho Mobile’s system will automatically provide the best options tailored to their individual needs based on big data.
Yoho Mobile’s system will select the most suitable eSIM plans from various dimensions, such as wide coverage, rechargeability, phone number inclusion, and hotspot support. Additionally, their editorial team shares more and more travel experience articles for people to reference. Based on their editors’ professional insights, they will create the most appropriate packages for specific itineraries. Travelers can easily click a button in the article to get the best eSIM plan for their journey without needing to choose themselves.
This is just a small part of Yoho Mobile’s plan. As Qun Sun mentioned, their future will be increasingly linked to the travel experience of their users. They will design more features to help travelers enjoy their trips easily, economically, and without stress, allowing them to focus less on preparation and more on enjoying their travels.