Andrew Thomas, Head of Services at Digital 22, delivered a keynote ‘Food for thoughts - How is marketing and customer communications changing?’ at MVNO Nation’s Marketing & Sales Virtual Forum 2021.
Watch this event session to learn about:
How buyer behaviours have changed, the rise of permission marketing
Outbound versus Inbound
Awareness, Consideration, Decision
What Inbound Marketing looks like / consists of physically (personas, blogs, landing pages, automation etc)
Wrap up - stats about effectiveness, examples of companies using it in 2021