Mea Thompson, Head of Marketing at Kajeet UK, delivered a presentation on how to research a market niche so that customers follow you’ at MVNO Nation’s Marketing & Sales Virtual Forum 2021.
Watch this event session to learn about:
Where do you start the research?
How do you sample the market?
How to use marketing campaigns to help with your research?
How can enhanced digitalisation and talking to your customers online, help you to better understand your customers’ needs and concerns?