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Understanding and predicting customer behavior hinges on data analysis. The more effort invested in designing a model where customers can input data, the better the results. While the applied models need not always be overly complex, they should facilitate customer feedback, as relying solely on it doesn't offer a comprehensive perspective.
Cecile Euchenhofer - 1&1 Telecommunication (CE): “In the highly competitive markets customer retention is crucial. I believe that data plays a crucial role in shaping our business strategy, helping us learn from the past, make informed decisions, cater to customer needs, introduce innovative products, and ultimately deliver a superior customer experience.”
Cecile Euchenhofer and Markus Gildenhard from 1&1 Telecommunication, a company boasting 3,200 employees primarily located in Germany, offer their insights on this trending topic. With a portfolio encompassing innovative broadband and mobile services, they cater to a staggering 16 million customers.